Commercial Film - Wes Anderson Inspired

Commercial Film - Wes Anderson Inspired

Xonim is a short observational documentary that explores the life of a woman who prepares and sells traditional Uzbek khonim at Chorsu Bazaar in Tashkent. The film captures her daily routine, her personal reflections, and the rich cultural atmosphere of the marketplace.

The "NICCE - CHOICES" brand campaign aims to inspire individuals to embrace their unique selves and celebrate their individuality. The campaign showcases the experimental nature of the brand, as well as its connection to street culture and active lifestyles. Through the interactions of three diverse models, each representing different facets of human expression and personality, the campaign highlights the power of self-expression and staying true to oneself. It encourages people to unleash their inner spirit and embrace their uniqueness, while also highlighting the synergy between NICCE's clothing and the models' energy and body language.